Emailing campaign translation, an essential marketing tool

As a high-impact promotional tool, emailing is one of the key marketing activities for companies in all sectors. To maximise the impact of this content and extend your offering to international markets, emailing translation is a major asset. Here's an overview of why you should have your emailing campaigns translated.

Emailing: definition

As part of a wider digital communications strategy, emailing is a direct marketing tool. To send emails to a large number of recipients, you need to create a database of the email addresses of people targeted by the campaigns (a mailing list). Emailing is an effective and inexpensive digital marketing strategy that helps build customer loyalty and broadens your customer base.

→ Good to know: email campaigns have many advantages, but they must also comply with certain rules including current regulations on the processing of personal data, such as the General Data Protection Regulation (GDPR).

Why translate an emailing or newsletter?

Translating your emailing and newsletter campaign is an excellent strategy for maximising your company's international reach, while building loyalty among a wider customer base.

Accessing international markets

Expanding your international audience through emailing translation is first and foremost a way of exploring new markets and accessing a wider pool of potential customers. Companies that have their marketing content and communication materials (emails, newsletters, blog articles, etc.) translated can strengthen their presence on international markets. In the long term, reaching a multilingual audience can directly contribute to improving your company's sales performance.

Maximising your digital visibility

The translation of emailing campaigns also has a direct impact on a company's digital visibility. By making yourself known to a large multilingual audience, your company can generate a higher return rate and attract (thanks to the call-to-action included in the emails) a greater number of Internet users to your website and social networks.

Create a link with your audience in their native language

The translation of emails also makes it possible to communicate with customers and prospects in their native language, while respecting their culture and consumer habits. This creates trust and closeness with prospects and helps to build loyalty among multilingual customers.

Strengthen your brand image

Finally, taking the time to translate the content of your emails into your audience's native language enhances and promotes your company's brand image. Your company will come across as open to the world and keen to establish fluid communication with customers via personalised emails. This also strengthens your company's competitive edge and sets you apart from the competition.

How can I translate newsletters and emailing campaigns?

To carry out this type of translation successfully and maximise the impact of your emailing and newsletter campaigns on an international scale, there are four major recommendations:

1. Clearly identify your target audience, their profile, expectations, and needs
2. Adapt your content to local cultural norms and the local market, while preserving the original intention and the message conveyed (this is known as localisation or transcreation)
3. Adapt visuals, diagrams and graphic elements to local standards and the cultural habits of your target audience
4. Use specialist, native-speaking professional translators with a perfect command of the language pairing in question (French, English, Arabic, Italian, etc.) and the country for which the content is intended.

Indeed, to ensure the quality of multilingual emailing campaigns and given the stakes involved in this type of marketing, you should entrust your translations to an experienced professional. Machine translation is not a suitable alternative and risks damaging your company's brand image and reputation.

High-quality emailing translation services from Optilingua

At Optilingua, we offer emailing translation services from experienced translators who are native speakers of the target language. Specialising in the translation of marketing content, they are committed to delivering high-quality results that respect the cultural specificities of the email campaign's recipients. With many years' experience in marketing and web translation and localisation, they also know how to adapt the text and visual content to the local culture, while preserving the tone, the original message, and the desired marketing impact. With our team of qualified translators, you can confidently launch emailing and newsletter campaigns that transcend language boundaries.

FAQ about emailing translation